Signage Vinyl, adhesive and oxidation removers

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Metamark Sign Vinyl

This is Arthur. Brand Evangelist for Sytech Supplies. Thought I'd share a short story with you.

Around May 2008 I received a call from the MD of one of the busiest vehicle branding companies in South Africa. Man, was I excited about talking to this guy. Especially with the gentleman being from the top end of the vehicle branding fraternity and be being freshly appointed to the marketing portfolio at Sytech Supplies at the time. In addition to that just 3 months prior to joining Sytech Supplies I've had the privilege of working with the CEO of an online travel agency whose entire fleet of vehicles was done by my caller's company.

The reason he called was to enquire about a particular brand of adhesive vinyl we stock and asked for it by name too. His exact words were: "I'm calling to find out about the METAMARK vinyl you guys have over there. I've heard some great things about it”. I then had to put him onto our CEO Malcolm, who then explained the ins and outs of the product and offered to send him some product samples for testing. I did not feel good about doing that. And to make sure I never put anyone on to our CEO - ever again - I set off on a quest to learn as much as I can about ALL the company’s products, especially this Metamark that the great vehicle branding MD asked about. To my amazement, I learnt that the supplier is UK-based and has been manufacturing and distributing this high quality signage vinyl since 1992. I also learnt that corner shop owners in the UK swear by Metamark’s 7-year adhesive vinyl for their shopfronts. Nothing else will do.

I then did some front-desk observation to try and understand our buyers better. However, instead of studying buyer behaviour I ended up focusing on what they actually bought. To my amazement, for every three out of five purchases of colour sheeting (sign vinyl) the customers actually asked for Metamark - by name.

Being naturally curious, I started asking people “what’s so great about THIS signage vinyl”, and each person had a different compliment. Some said it cuts like a dream. Others said that when it stick, it sticks. Colour was a major determining factor too. Apparently there are colours of Metamark vinyl that you don’t get in any other brand of adhesive vinyl. (shockingly so). Most of them cited that it generates loads of return business. The overwhelming majority, however, was over the moon to get a product this good at the price they paid. Remembering of course that it’s a UK manufactured product and imports from there are normally very “hexpensive” (hectically expensive).

So.. after getting first-hand information from our customers who actually use Metamark vinyl; and having the MD of one of the largest vehicle branding outfits call to ask specifically about this product..

Signage Vinyl, adhesive and oxidation removers

How would you like to be able to strip large pieces of vinyl off ANY surface in under 10 minutes?. Impossible? Not.